Back9
Trades

Brand Package

Naming, identity, and go-to-market collateral for the new R&M operating company.
Selected Name
Backnine Trades
Primary Domain
backninetrades.com
Logo Mark
SF Painted Lady + Flag
Risk Tier
Low
This package contains three documents. Open each one for the full content.
1
3PM Sales Flyer (One-Pager)
Print-ready letter-size flyer for handing out to prospective third-party property managers. Covers services (general R&M, after-hours, unit turns, packaged services), team strength, pricing approach, and contact.
Open Flyer → flyer.html
2
Naming Decision Record
Final shortlist of 10 names with .com domain availability and risk assessment. Documents eliminated names, domain defensives, and pre-launch checklist (trademark search, business filing, social handles).
Open Record → naming.html
3
Logo Lockup Options
Selected lockup (Painted Lady mark + Back9 wordmark) plus concept marks for all 9 alternate names — oak tree, Bay Bridge, laurel wreath, Victorian tower, golf-themed marks, etc. For reference and future variation.
Open Logo Sheet → logos.html